Case Study
Bold Living Demands Exploration
Gary Xavier is a charismatic, energetic ex-Marine sniper on a mission to transform families into cohesive units through kindness and action. Lofty Word helped develop a brand position and visual language to match the passionate and inspirational leader at its center.
Gary Xavier | Brand Strategy, Identity Design, Brand Support
Brand Strategy
The ability to connect with individuals on a deeper level and share his unique experiences sets Gary apart from others. Confident, authentic, enthusiastic, passionate, and captivating are values we used to describe Gary. The personal brand we created needed to celebrate these core components and tell his story.
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